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Community cooperation, at its finest

Businesses work together as theater preps performances

Actors rehearse in preparation of Stageloft Theater’s upcoming presentations of “Cat on a Hot Tin Roof,” which begins Friday Jan. 21. (click for larger version)
January 17, 2011
STURBRIDGE — A great example of community solidarity is two local businesses working together to promote each other's products.

Two Sturbridge businesses, Stageloft Repertory Theater and Country Curtains, have enjoyed a symbiotic relationship of late, as Country Curtains manager Susan Murphy allowed Stageloft Theater owner Ed Cornely to loan multiple store items for an upcoming play. In return, Cornely plans to mention Country Curtains often before the play and advertise the store's services to playgoers.

"Sue Murphy and the folks from Country Curtains were so gracious to allow us to loan many items for our play," Cornely said. "The scenes of 'Cat on a Hot Tin Roof' are so detailed, and this furniture really helped us design the show layout."

Stageloft's presentations of "Cat on a Hot Tin Roof" will run on Fridays, Saturdays and Sundays beginning on Jan. 21 and ending on Feb. 6, at which time the furniture and other loaned items will be returned to the Country Curtains showroom. In addition to loaning Stageloft Theater a queen-size bed, curtains, pillows, a chair, and two accent tables, Country Curtains also provided such auxiliary items as flowers, candles, and a three-shelf piece that will be made to look like a bar.

"I went to the store earlier this month with a few cast members, and we loaded up two cars and a truck with the furniture," Cornely said. "We never could have had such a detailed set without help from Country Curtains."

For more on this story, please see tomorrow's Southbridge Evening News.

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