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Guzik Motors

Seminar offers keys to sales


Speakers to discuss selling in a tough economy


November 28, 2010
STURBRIDGE — Having ideas that most business owners never think of would give someone a significant advantage during times of economic prosperity, but creative initiatives are like gold in today's tepid economic climate.

On Tuesday Dec. 7, the Adam Beck Institute will present "Sell More Sell Easier," a sales seminar aiming to teach participants how to generate business regardless of the economic state. The seminar, which will last from 9 a.m. to 12:30 p.m. at Old Sturbridge Village's Fuller Conference Center, will feature two guest speakers who have enjoyed that success in business.

John Chapin, the owner of Complete Selling, Inc. and co-author of "Sales Encyclopedia", and Dennis McCurdy, the owner of the McCurdy Group, will focus on teaching guests about the importance of maintaining a positive attitude, the Contrarian Method for business success, and innovative tactics that will allow people to remain ahead of the competition.

"We're aiming to change how people look at sales and give them a new perspective on how to sell more," McCurdy said.

McCurdy began his insurance career in 1975 when he opened McCurdy Insurance, which quickly progressed into a respected agency. As a member of the Creative Sales and Management Top Guns, a unique sales training program. McCurdy spent a decade practicing his consultative selling skills. He is also the president of the Find a Way Company, which strives to help people improve their lives by focusing on personal growth. McCurdy possesses a great deal of training experience as well, as he provided tutelage to hundreds of customer service representatives and sales producers.

"This seminar will be a good refresher for experienced sellers and will provide important skills for people who are new to sales," added McCurdy.

For more on this story, please see tomorrow's Southbridge Evening News.

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