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'We like it – you'll like it'

Historical tract paints a very familiar portrait

Drawings from Southbridge: “We like it – you’ll like it” are not credited to any artist – local or otherwise – but depict the town in a friendly, pastoral, but business-friendly light. Mark Ashton. (click for larger version)
August 02, 2012
SOUTHBRIDGE — We recently inherited — by way of a family house-cleaning project – a handsome little booklet that is fascinating in its description of our town, and telling in its depiction of a community on the move. A couple of generations ago!

"Southbridge – we like it – you'll like it" was "published in the interest of greater community development" by the Southbridge Manufacturers and Merchants Association (SMMA), which is no longer listed as an active organization but has, no doubt, since morphed into its modern equivalent – say, the Southbridge Downtown Partnership.

The historical booster pamphlet comes – unfortunately – without a printed date, making it all the more fascinating in its description of a town "where news is in the making" and through which "the New York, New Haven & Hartford Railroad gives us freight and express deliveries twice daily."

For more on this story, please see tomorrow's Southbridge Evening News.

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